5 insider tips on preparing for Prime Day 2025 (8-11 July)
Your deals are uploaded. Your inventory is on its way. It might feel like the perfect time to sit back, relax, and wait for those sales to spike.
I hate to ruin the vibe, but there are some vital inputs that will help maximise your traffic and conversion potential during the 4-day event.
1. Polish your Product Detail Pages (PDPs)
Maximising your conversion potential should be front of mind any day, but especially during Prime Day. Titles should focus on the most relevant keywords for your product, bullet points should target top purchase drivers, and product images, A+ content, and videos must clearly call out your USPs. To build stronger content:
- Use Amazon tools like Search Query Performance (Seller Central) or Product Opportunity Explorer to identify customer relevant search terms to include in your PDPs
- Utilise 3P tools like Helium 10 or Jungle Scount to uncover competitor insights and high-converting keywords
- Benchmark against top-ranking competitor PDPs to identify content and data gaps
- Analyse customer reviews (yours + competitors) to understand how real shoppers talk about your product
- Incorporate new shopper research to stay ahead of evolving customer priorities
💡 Use ChatGPT to analyse customer reviews fast. AI can help extract themes, keywords, and sentiment insights to optimise your content efficiently.
2. Boost your Best Sellers Rank (BSR)
Traffic builds fast before Prime Day as customers browse deals and build carts. A higher conversion rate now means better BSR and better visibility during the event. But don't ruin your Prime Exclusive Deals by applying early price cuts (sellers, read this). Instead:
